Privacy Policy

At Yoga Wagon (aka: YogaWagon, Yogawagon) and on behalf of our family of brands (YogaSoul.Online), and subsidiaries:

We want to inform and empower you to exercise meaningful control over how your personal information is collected and used.

This Privacy Policy explains how we process personal information provided and collected when you access or use our websites (sites), mobile applications (apps), and any other online services where this Privacy Policy is posted (collectively, our online services). It also explains how we process personal information provided and collected when you interact with us offline (like when you shop in our stores, call our customer service team, or attend our events). 

In this Privacy Policy, personal information means information that relates to an identified or identifiable individual or as otherwise defined under applicable law.

We follow this Privacy Policy in accordance with applicable laws in the places where we operate. In some cases, we may provide supplemental terms specific to certain products and services and separate terms specific to certain regions. Supplemental terms are to be read in conjunction with this Privacy Policy, and region-specific terms apply separately. 

While we strive to manage various privacy laws consistently, some terms, obligations, and rights only apply or may be available to those who live in certain jurisdictions. Use of the term “right” in this Privacy Policy (and any supplements) is not intended to and shall not confer any legal rights or remedies on any person or party, and any such rights or remedies shall only exist to the extent expressly provided under applicable law.  

Notice at collection

While we encourage you to read our full Privacy Policy, this Notice is to provide you with timely notice, at or before the point of collection of personal information, about the categories of personal information to be collected from consumers, the purposes for which the personal information is collected or used, and whether personal information is “sold” or “shared” (as those terms may be defined by applicable privacy laws).

We hope you will use this Notice as a tool when choosing whether to engage with us or to request to limit certain uses of your personal information.

We collect the following types of personal information: 

• Contact and registration information
• Order details and payment information
• Records of purchases and services requested
• Customer service communications
• Internet and network activity information
• Online identifiers (cookies and similar technologies)
• Content provided in our public forums
• In-store video and electronic safety and anti-theft information
• Inferences reflecting interests and preferences 

We collect personal information to:

• Provide the products and services you purchase and request
• Respond to your inquiries and provide customer service
• Operate and improve online services 
• Personalize online content and experiences
• Market and advertise
• Maintain safety in our stores and combat illegal activities
• Comply with legal obligations

We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.

Types of personal information we collect and sources

The types of personal information we collect about you depend on your interactions with us but typically consist of information you provide to us, we generate and automatically collect on our online services, and we receive from other sources.

Please be aware that if you do not allow us to collect certain personal information, we may not be able to provide certain products and services, and some products and services may not be able to take account of your interests and preferences.

Information you provide to us

• Contact and registration information. We collect contact and registration information when you purchase, exchange, or return products, request services, create a customer account, participate in a Loyalty Rewards Program, redeem promotions, or interact with us for other products and services, such as your name, email address, phone number, billing and shipping address, clothing size and fit preferences, and other information you may choose to provide (like your height, weight, interests and activity preferences, partial birthday, social media handle, preferred language, and your age and gender).
• Transaction information.  We collect transaction information you provide when you purchase, exchange, or return products, request services, or redeem promotions, such as your order and service details and payment information. We may add to or combine information we have collected about you. For example, we may identify the region you live in so we can show you prices for products in your local currency and improve the accuracy of your shipping address.
• Communications information. We collect and record communications information and content you provide when you sign-up to receive marketing emails or texts and communicate with us about a customer service issue or to make other inquiries. For example, we collect and record information and content you provide to us over the phone, text, or online chat (you may choose to chat with us anonymously) or when you communicate with us using any other service or communication method. This type of information includes your contact information, the date and time you contacted us, call recordings, the content of your communications, and your communication method.  
• Customer content. We collect information and content you provide or make available in our public forums (like online message boards, social and wellness community environments, and other forums that do not have a restricted audience) and when you provide feedback or product reviews, respond to surveys, or use features of our services which may require the collection of certain personal information to utilize the features. We also collect information and content when you engage with us on social media (like when you tag us or our products and services or allow us to follow your social media profile). These types of information include any information and content you choose to provide or make available, such as opinions, feedback, preferences, wellness goals, photos, images, and social media profiles and handles.   

Information we generate and automatically collect

• Internal customer identifiers and commercial information. We generate internal customer identifiers (like a customer or account ID) to keep track of and manage your transactions and relationships with us and collect commercial information, such as records of products or services purchased, requested, considered, exchanged, or returned, and other purchasing or consuming histories and tendencies. We may draw inferences about you from the other types of information we collect reflecting your interests, preferences, online behaviors, and characteristics.
• Internet and network activity information. We use automated information technologies to collect certain internet and network activity information (with your consent, when required by applicable law) when you access or use our online services. This type of information includes:
• Identifiers that can be used to recognize you or a device over time and across different services (like browser ID, device ID, IP address, cookies and app tracking technologies, or other forms of persistent or probabilistic identifiers).
• Information about your interactions with our online services and advertisements, including browsing activities and data that reflects the content you have accessed, clicked on, or viewed, use of our accessibility features, and information about the websites or apps visited immediately before or after interacting with our online services.
• Information about your computer or device, such as the browser version and device model.
• Information about your precise location when you permit an online service to access device location.

• De-identified data. We may generate and use de-identified data (or anonymized or aggregate information) which cannot reasonably be used to identify you. We will maintain and use this data only in a de-identified form and will not attempt to re-identify such data, except as permitted by applicable law.

Information we collect from others

We may collect personal information about you from publicly available and other sources, including:

• Service providers and contractors. Service providers and contractors may collect personal information when processing personal information on our behalf for specific business purposes we alone or jointly with other data controllers determine, including information you provide to us and that we generate and automatically collect. 
• Social media platforms and content distribution channels. When you interact with content or features provided by social media platforms on our online services or our content or ads on social media platforms (like login or sign in features or tools that allow you to share our content with others), we may obtain information from the social media platforms, including your username, user ID, demographic information, and other service-related information, subject to the settings and privacy practices of the relevant social media platform. In addition, when you interact with our content, products, services, or ads available on third-party sites, apps, content distribution channels, or other media (like video sharing and social network websites and apps), we may obtain information from those third-party sources. The information we receive may include information about the content you view or access, your demographic information, and information about your interests.     
• Other third parties. Third-party data suppliers (such as data aggregators and data resellers) may supply us with internet and network activity information, demographic information, and other information that helps us recognize and learn more about you and other users of our online services. We may also collect information from third-party fraud prevention companies and companies we allow to make their goods and services available to you on our online services, market and sell our products, or offer products on a co-branded, co-sponsored, or cross-promotional basis, such as contact, transaction, and automatically collected information.

Affiliates and Franchises

We may have affiliate or franchise agreements with businesses in a number of locations around the world. Under these agreements, third parties operate (or will operate) stores, shop-in-shops, and websites that sell apparel and related products under our brand names. We do not share personal information with our franchisees, and they do not share personal information with us. Personal information collected by a franchisee is subject to the franchisee's own privacy policies. Furthermore, affiliates used are for the sole purpose of order fulfillment and shall be privy to such information deemed necessary for order fulfillment and shipping purposes.  If you are a business and are interested in becoming a reseller, please contact us at info@yogawagon.com or write to us at the following address:

Privacy Requests
Yoga Wagon (aka: YogaWagon, Yogawagon) 

506 S Spring St #13308, SMB#46383

Los Angeles, CA 90013

United States

How we use personal information

We use personal information we collect to:

• Provide products and services. These uses include providing products and services you purchase and request, such as processing transactions and payments, fulfilling orders, maintaining and servicing customer accounts and Loyalty Rewards Programs, and providing promotions, events, and other offers. We also use information to improve and develop new products and services. 
• Communicate with you. These uses include responding to your inquiries, providing customer service and technical support, sending you transactional and related communications about your purchases, Loyalty Rewards Programs, and product and policy changes, and sending you communications about promotions, events, and other offers and products and services we think may be of interest to you.  
• Operate and improve online services. These uses include operating, troubleshooting, improving, and developing new online services and features, as well as learning how you and other users interact with and respond to our online services and advertisements.
• Personalize online content and experiences. These uses include personalizing online content, providing recommendations and reminders, and enhancing the quality and your overall experience with our online services (like retaining your user preferences and presenting content in the most effective manner for the browser or device you use to access our online services). We may try to establish cross-device connections and link the different browsers and devices you use to access or use our online services to help us recognize you as a customer or visitor and provide you with a seamless and consistent personalized experience when interacting with us using different browsers or devices.
• Market and advertise. These uses include developing, managing, and conducting advertising and marketing campaigns. We may use personal information to serve targeted ads and analyze and measure the performance and reach of our advertising and marketing efforts (on our online services and elsewhere) based on your online activities and how you interact with our advertising and marketing. We may also use personal information to create and identify audiences that are most likely to respond to ads based on information we have already collected or infer about your interests and preferences.  
• Maintain safety and security and combat illegal activities. These uses include maintaining safety and security in our stores, as well as preventing, detecting, and investigating security incidents or activities that may violate our policies or be illegal, and helping to ensure the ability of our networks and information systems to detect security incidents that may compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information. 
• Comply with legal obligations. These uses include complying with our legal and regulatory obligations (such as maintaining records of your privacy requests, preferences, and choices), protecting our rights and the rights of others, and fulfilling our corporate obligations.  

For residents in certain jurisdictions outside the United States, we may process your personal information on the following grounds:

• To perform our contractual obligations to you. We process your information to provide you with our online services and other products and services, related content, and to communicate with you. For example, when you make a purchase from us, we process your contact and payment information to fulfill our commercial obligations, communicate with you about your purchases and requested services, and provide customer services you request. Failure to provide requested information could prevent or delay the fulfillment of our contractual obligations.
• To pursue our legitimate interests. We process your information to provide you with our online services and other products and services, to communicate with you, and for our advertising and marketing purposes. For example, our legitimate interests may include making improvements to and understanding how you interact with our online services and, as appropriate, sending you communications about our products and services we think may be of interest to you. 
• To comply with our legal obligations and protect our rights. We process and share your information as necessary to comply with our legal obligations and protect our rights and the rights of others. For example, we may be required to collect certain information from you when processing your purchase and payment information for tax, regulatory compliance, or financial reporting reasons.

Disclosure of personal information and recipients

We may disclose or share the types of personal information we collect with:

• Our brands and subsidiaries. We may share information with and among our family of brands and subsidiaries to provide our products and services and for other purposes outlined in this Privacy Policy.
• Service providers and contractors. We may provide or make available personal information to service providers and contractors to process on our behalf for specific business purposes we alone or jointly with other data controllers determine. For example, service providers and contractors may process personal information on our behalf to process payment card transactions, distribute communications, operate online and other communication methods, manage offers and promotions, and provide services for order fulfillment and logistics, data analytics, computer and cloud-based networks, and fraud prevention.   
• Advertising and marketing providers. We may share your information with advertisers (such as advertising agencies, networks, and exchanges). marketing businesses, third-party data suppliers (such as data aggregators and data resellers), and other entities that help us to create, deliver, and assess our advertising and marketing campaigns and learn more about you and other users of our online services. These parties may combine your personal information with their own records (and records available from other sources) for their own purposes, including for their own and other third-party marketing. We do not share payment information with these parties.

• Social media platforms. If you interact with social media widgets, share content using social media share buttons or access features of our online services that contain content or features provided by social media platforms, the relevant social media platforms may collect or have access to personal information. Please review the privacy policies of the social media platforms you interact with as we are not responsible for their privacy policies.        
• Participants in public forums or the public. When you participate in our public forums (like online message boards, social and wellness community environments, and other forums that do not have a restricted audience), you may choose to make your personal information available to other participants, such as your opinions, feedback, goals, and personal information that may be considered sensitive. Your personal information can be viewed by other participants, and they may be able to comment on it and collect and store it elsewhere before you have a chance to remove it. We do not control and are not responsible for how others may use your personal information. We urge you not to post or make any information available that can be used to directly identify you (such as your name, age, address, email, and phone number) or you have any concern about being viewed or accessible by other participants or the public.  
• Other third parties. We may provide your information to other third-party companies that we allow to make their goods and services available to you on our online services, market and sell our products, or offer products on a co-branded, co-sponsored, or cross-promotional basis. These initiatives may be offered on our online services or on other media. 
• Parties you direct us to share information with. We may share your information with third parties with your consent or at your request.
• Others when required by law or as necessary to protect our rights. We may share your information to comply with or enforce the law, legal process, or applicable industry standards (including responding to court orders, warrants, subpoenas, and other requests from public and government authorities) and as we believe is necessary or appropriate to protect, enforce, or defend our legal rights (including with third parties to help us prevent, detect, and investigate security incidents and combat fraud or other illegal activities) and protect individuals’ privacy and safety. 
• Parties involved in corporate transactions. We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.

Your privacy rights and choices

Depending on where you reside and legal limitations, applicable laws in your jurisdiction may grant you the right to make certain privacy requests. Even if you do not live in one of these jurisdictions, we allow you to make the same requests, and we will take reasonable steps to fulfill them.

You may make a request to:

• Know. You may request a copy of the personal information we have collected about you.
• Delete. You may request that we delete the personal information we have collected about you.
• Correct. You may request to have inaccurate information about you corrected.
• Opt-out of sharing for targeted ads. You may opt-out of our sharing certain personal information with other parties to provide analytics services and serve targeted ads on our behalf.

To fulfill your request, we may need to verify your identity. We will send you an email with a link to confirm your email address and may request additional information solely for the purposes of verifying your identity. We only use the information collected through the Website or otherwise requested to fulfill and maintain records of your request. 

Opt-out of sharing for targeted advertising 

We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device (like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services on our online services. 

Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws. We do not sell or share personal information of individuals we know to be under 18 years of age.

Please keep in mind:

• Opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID. If you’re not signed-in to your customer account or don’t have a customer account, you will need to opt-out on each browser and device you use.
• Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again.
• If you opt-out, you may still see ads online, but these ads will not be based on your inferred interests.
• Some automated means may still be used to collect information about your interactions with our online services for the other purposes described in this Privacy Policy (like to remember user preferences or enable specific functionality).
• We use necessary cookies to make our sites work. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the sites function. 

You may also choose to control targeted ads you receive within apps by using the settings and choices made available to you by your device manufacturer. Your device manufacturer will typically have their own privacy settings to block technologies used for targeted advertising or ask for your permission first.

As online environments continue to evolve, additional opt-out mechanisms or privacy settings may become available to you. We encourage you to review the information on opt-outs and settings that browser owners, device manufacturers, technology companies, and industry associations make available to you.

Reasons a request may be denied and exceptions

We may deny your request if we are unable to verify your identity. We use your confirmation of your email address as one way to verify your identity. For example, we may deny your request, if you don’t timely respond to our request to confirm your email address or provide other requested information necessary for us to verify your identity or process your request. We may deny a request from an authorized agent if the agent does not provide required permissions.

If you make a request to delete your personal information, we may not be able to delete certain information if the information is required for us to process your purchase payments or fulfill your orders (exchanges or returns) or requested services. 

We may not be able to honor your request, to the extent it otherwise restricts our ability to comply with applicable law (including cooperating with law enforcement) or our regulatory obligations (like maintaining records of your requests and preferences) or in our good-faith judgment we believe information is necessary to exercise or defend a legal claim or protect our operations and property or the privacy, safety, and property of others.

If we deny your request, you may appeal our decision by writing to us using the address in your area listed under the ‘Contact Us’ section of this Privacy Policy. If you have concerns about the results of an appeal, you may contact the supervisory authority where you reside.

Non-discrimination

We do not discriminate against anyone for exercising their privacy rights or making similar requests.

Automated individual decision making

We do not make decisions about you based solely on automated processing of your personal information, including profiling, which produces legal effects or similarly significantly affects you, unless necessary for entering or performance of a contract with you based on your explicit consent or as authorized by applicable law.

Email marketing

You may opt-out of receiving marketing or promotional emails from us by clicking on the “unsubscribe” link contained in such emails. Please keep in mind that if you opt out of receiving marketing or promotional emails, we may still send you transactional communications, such as those relating to your purchases or Loyalty Rewards Program.

Text message marketing

You may opt out of receiving marketing or promotional texts from us by texting the word STOP in response to a text message or following other instructions provided to you when you elected to receive texts. You may have requested texts from more than one list, so you will need to opt-out from each list you are on.

Direct mail

You may request that we stop sending you postal mail offers through the United States post office by writing to us at: Yoga Wagon (aka: YogaWagon, Yogawagon) 506 S Spring St #13308, SMB#46383, Los Angeles, CA 90013, United States.

Co-branded, co-sponsored, or cross-promotional offerings

If you choose to participate in a co-branded, co-sponsored, or cross-promotional offering, the brand, sponsor, or other third party involved in that offering may use your information for their own purposes, including advertising and marketing. You must contact the relevant third party directly to exercise your opt-out choices with respect to the third party’s use of your information.

Push notifications

If an online service enables push notifications on your device, you may review and update your push notification preferences by adjusting the notification settings provided by your device manufacturer. Deactivation may not apply to our in-app notifications and alerts.

In-store technologies

If you should purchase any products offered by or through Yoga Wagon (aka: YogaWagon, Yogawagon), in an ‘in-store’ location, please know that we cannot control their in-store Wi-Fi services, or security measures.  You may be able to opt-out of the auto-reconnect feature by adjusting your mobile device settings provided by your device manufacturer or contacting the store directly.  

Sensitive personal information

We do not use or disclose sensitive personal information unless it is necessary to provide the goods or perform the services you have requested (such as processing or fulfilling orders and transactions), with your consent, or as otherwise authorized by applicable law (such as to prevent, detect, and investigate security incidents, ensure physical safety, and show non-personalized advertising as part of your current interaction with us). We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. 

Children’s privacy

We do not knowingly collect personal information directly from children under the age of 18.  Our online services are general audience properties and are not specifically targeted to or intended for use by children.  By purchasing items on our Website directly or through affiliates, you are agreeing that you are at least 18 years of age and in lawful right to use such payment information.   

Retention of personal information

We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.  

Data transfers

We use vendors in the United States, Canada, and other countries which means we may transfer your personal information to or store or access it in jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We provide adequate protection for the transfer of personal information in accordance with applicable law, such as by obtaining your consent, setting up contractual obligations with our service providers, securing orders and shipments and third parties.

Information safeguards

Our goal is to provide you with safe and convenient experiences when you interact with us. We maintain technical and organizational measures designed to protect you and your personal information. Please note that we will never email you asking for personal information (like your customer account access credentials, date of birth, or credit card information). Additionally, we will never email you with attachments that can be opened. If you receive a suspicious email that appears to be from us, please contact us as identified in the ‘Contact Us’ section of this Privacy Policy.

Third-party sites and platforms

When you provide information to us on sites, apps, and other platforms operated by third parties (like using one of our apps on a third-party platform through your mobile device), the information you provide may be separately collected by these third-party operators. In addition, you may interact with our content, products, services, or ads available on content distribution channels operated by third parties (like video sharing and social network websites and apps). The information we collect is subject to this Privacy Policy, and the information these third-party operators collect is subject to their own privacy policies. Privacy choices you make on third-party sites, apps, platforms, or content distribution channels will not apply to our use of the information we have collected directly through our online services. 

Please also keep in mind that our online services may contain links to other sites and platforms that we do not own or control. We are not responsible for the privacy practices of other sites and platforms. We encourage you to be aware when you leave our online services and to read the privacy policies published by relevant third parties that may apply.

Loyalty Rewards Programs

Notice of Financial Incentive. We may provide rewards, benefits and special offers to customers who participate in our Yoga Wagon (aka: YogaWagon, Yogawagon) Inc. Loyalty Rewards Programs. We may also provide other program offerings (such as sweepstakes, contests, or promotional campaigns) to customers who sign up to participate or to receive communications from us via email, text, and social media. Personal information is collected when you participate in Loyalty Rewards Programs and other program offerings and may include your contact and transaction information, information we generate and automatically collect, and other information that allows us to tailor our communications and provide offers and products and services we think may be of interest to you. 

You can sign up to participate in Loyalty Rewards Programs online. Please review our Loyalty Rewards Program Terms and Conditions presented to you when you sign up. You can withdraw from Loyalty Rewards Programs at any time by writing to us using the address in your area listed under the ‘Contact Us’ section of this Privacy Policy.

Loyalty Rewards Program benefits and offers and other program offerings are reasonably related to the value of a participant’s data based on our estimate of the value of participant’s data that forms the basis for offering the programs (less expenses to provide such programs). Methods used to calculate the value of a participant’s data include: 

• Loyalty Rewards Programs. Participants earn points when they purchase products from participating brands that can be used to discount the price of their future purchases with participating brands. We estimated the value of a participant’s data by comparing the amount spent by participants to similarly situated customers who do not participate in the Loyalty Rewards Programs over a 12-month period.
• Other special offers. Participants receive special offers when they sign up, and the value of a participant's data varies based on: (i) the special offer provided at the time, (ii) the amount a participant purchases using that special offer, and (iii) the value of future special offers a participant receives from us and uses to make purchases. For example, a 20% discount offer will be valued differently depending on the amount of a participant's purchases. 

If you participate in any of our Loyalty Rewards Programs or other program offerings, you will not be treated differently because you exercise a legal right or make a similar request. 

If you request deletion of your personal information, deletion includes your online accounts and Loyalty Program Memberships (unless an exception applies) and all related rewards, benefits, and available promotions. We are not able to reinstate and you will no longer accrue these after deletion.

California law permits California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

Privacy Requests
Yoga Wagon (aka: YogaWagon, Yogawagon) 

506 S Spring St #13308, SMB#46383

Los Angeles, CA 90013

United States

If you are a California resident, under 18, and a registered user of our services, you may ask us to remove content or information that you have posted to these services by contacting us. Please note that your request does not ensure complete or comprehensive removal of the content or information. For example, some of your content may have been reposted by another user on other media.

Policy revisions and updates

Because we may revise and update this Privacy Policy from time to time, we encourage you to review it regularly. If we make changes, we will notify you by revising the date at the top. If we make material changes, we will provide you with additional notice, such as adding a statement on the homepages of our websites or sending you a notification. 

Contact us

If you have any questions or concerns about this Privacy Policy or our information practices, you may email us at info@yogawagon.com or write to us at:

Privacy Requests 

Yoga Wagon (aka: YogaWagon, Yogawagon) 

506 S Spring St #13308, SMB#46383, 

Los Angeles, CA 90013, 

United States.